At a time when well-being is taking a central place in our lives across various sectors (tourism, luxury, transport, food, sports, etc.), cosmetics—whether skincare, makeup, or fragrance—has a more crucial role than ever to play.

The activation of the senses is a key lever in creating and enhancing consumer experiences, regardless of the environment.

The phrase "Feeling good in one's skin" highlights the clear connection between the skin, well-being, and both mental and physical health, emphasizing the central role of the senses in maintaining good mental health. Well-being needs to be nurtured continuously to avoid being merely temporary, thus opening a constant field of innovation to sustain it over time.

The skin-brain axis remains a vast area of exploration, as evidence of the interconnection between the skin, emotions, and overall well-being becomes increasingly undeniable.

Additionally, the development of new technologies and knowledge is driving innovation in product design while preserving its sensory performance.